Overview

Obtaining and managing sponsorships presents one of the biggest challenges to group leaders and school leaders. Coaches and Athletic Directors (ADs) talk about how important they are for programs, but they hate the process of getting and managing sponsors because it is difficult and time consuming. This is the opportunity that Snap! has to create a product that takes the work of discovering, engaging, and managing sponsors from difficult to minimal or no effort required by program leaders.


A typical sponsorship engagement would include a sponsor paying to have their brand/logo on an available asset from the school or program. Assets can take several forms: sports field or gym banners, website advertisements, logos on merchandise, etc. To start, we will want to standardize what assets can be used since Snap! will want to facilitate the creation of banners and other assets for the school to display.

 

 

Key Deliverables:

 

1. Sponsorship Marketplace for sponsors to purchase assets and/or opportunities

2. Content Management System for groups to manage assets and/or opportunities 

There was a UX Researcher dedicated to this project. After being introduced to the project, I reviewed her findings from customer interviews and surveys and compiled a list of valuable insights:

  • Connections to individuals are important. As demonstrated by the means of initiating contacts and the importance of in person outreach, we need to ensure there is a level of personalization in the product. Stay away from the clinical.
  • The sponsors are appropriate/themed to the team. Some teams look specifically at sponsors that speak to their specific activity while others are less discerning.
  • Cash vs Product. Some sponsors prefer to donate product over cash. Anecdotally seems to be national chains that veer this way.
  • Sponsors value traditional benefits. It seems they prefer physical objects (banners, uniforms, etc) with their logos printed on for brand recognition. Beyond this tax-deductible donation receipts are important.
  • Templates are key. Group Leader’s have already discovered the importance of benefit templates in their outreach. It is a method that saves them time and complication.
  • Demographics play a large part in approach. Location and socio-economic situation play a part in this relationship. # of miles is not equal in each town/city. Financial burden being felt by small local businesses may also pose a restriction on building these relationships.
  • Pricing comes down to time, placement, size. Banner size, placement, and duration all come into play when talking about pricing. This is true on uniforms as well, however based on survey responses there is a hesitance from some about placing logos on uniforms.

Define: User Profiles

At this stage of the product, there was not enough information to properly define a user persona but we were able to identify user profiles.  

Group Leader/Booster

“You want to spend your time coaching if you’re a coach.”
  • Often relies on parents/students to make connections to local businesses.
  • Developed template for benefits to make fulfillment + conversations easier.
  • In-Person outreach takes too much time but also increases chances of success.
  • Organizes everything in email/spreadsheet
  • Feels many local businesses are tapped out, especially food service.
Sponsor
  • Values brand awareness through physical benefits (banners, logo placements, etc.)
  • Local entrepreneur looking to increase sales.
  • Interested in school based on proximity to business

Define: User Flow

At this phase of the project, I used FigJam to create and display the ideal user flow in the minimal viable product.

Define: User Journey & Storyboard

Once the ideal user flow was agreed upon, I created a script for the user flow along with a simple set of wireframes. The product owner and I worked back and forth to perfect this flow while identifying key features before prototyping the experience.

Define: Lo-Fi Wireframes

Deliver: Hi-Fidelity Prototype

Deliverable: Sponsorship Marketplace Design

Deliverable: Content Management System Design